Apply your skills in hands-on projects simulating real client work, culminating in a final portfolio presentation.
The Digital Design & Social Media Branding course equips participants with essential skills at the intersection of visual design and brand strategy. This course combines hands-on training in Adobe Illustrator and Photoshop with a deep dive into the principles of effective social media branding. Whether you’re a digital marketer, entrepreneur, or professional aiming to elevate your brand online, this course offers practical tools and creative insights tailored for today’s digital environment.
100 hours
On-Campus
850 USD
2 sessions/week
Aline Geagea
Visual branding consistency increases revenue by up to 23%
Most businesses report gaining new customers because of branded content on social media.
Posts with visual content receive 94% more views compared to text-only posts.
Gain advanced skills in Adobe Illustrator and Photoshop to create high-quality, professional digital designs and branding materials.
Understand and apply key design principles such as color theory, typography, and layout to develop cohesive and impactful brand identities across various platforms.
Learn to create and adapt effective social media content tailored to different platforms, ensuring alignment with overall brand strategy and audience engagement goals.
Digital marketers who want to enhance their content design skills and create more engaging social media campaigns.
Entrepreneurs and small business owners aiming to build or improve a strong, consistent brand identity across digital platforms.
Creative professionals and designers looking to expand their expertise into social media branding and digital marketing strategies.
Learn the basics of Adobe Illustrator, branding principles, vector creation, and layout techniques to build strong design skills.
Explore font selection, color theory, gradients, and how to use swatches and transparency to enhance your designs.
Understand the principles of creating logos and developing a brand’s promise, image, and overall identity.
Master image editing tools, layering, cropping, masking, and advanced Photoshop features for professional-quality visuals.
Discover how to create effective grid layouts, set KPIs, target audiences, and adapt content for various social media platforms.
Apply your skills in hands-on projects simulating real client work, culminating in a final portfolio presentation.
This course is affiliated with LAU ACE, and upon successful completion, you will receive an Associate Diploma from LAU ACE.
LAU ACE provided a comprehensive leadership training program for Banque Libano-Française, resulting in improved managerial skills and enhanced team performance. The customized approach ensured that the training aligned with the bank’s strategic goals.
Sanofi partnered with LAU ACE to deliver a specialized training program on regulatory compliance. The training was instrumental in ensuring that Sanofi’s staff were well-versed in the latest industry regulations, leading to increased efficiency and compliance.
LAU ACE developed a disaster management training program for the Canadian Red Cross, focusing on crisis response and recovery. The training equipped the staff with essential skills to manage emergencies effectively, resulting in improved response times and coordination during crises.
A: The course includes a total of 100 teaching hours, spread over weekly sessions held twice a week.
A: All sessions are held on campus at the Lebanese American University (LAU).
A: An Associate Diploma will be given upon completion of the course.
Enroll in our courses today and start your journey towards professional and personal growth.