The Executive Certificate in Strategic Communication, PR & AI-Enhanced Branding is an advanced program designed to equip professionals with the tools to navigate today’s evolving communication and branding landscape. Integrating Environmental, Social, and Governance (ESG) principles with cutting-edge AI applications, the course prepares participants to strengthen brand reputation, manage crises, and build meaningful stakeholder relationships. Learners will gain both strategic insights and practical skills to design campaigns, optimize media engagement, and drive sustainable value creation in a digitally transformed world.
30 hours
Hybrid (Online and On-Campus)
500 USD
Twice per week
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By 2030, AI in marketing and PR is projected to become a $100+ billion industry, reshaping communication strategies worldwide.
say trust is a key factor in their purchasing decisions, making transparent branding and PR essential.
Companies that actively use storytelling in branding are 22 times more memorable than those that rely on data alone.
Define and apply sustainable development and ESG principles in corporate communication and branding.
Develop AI-powered narratives and campaigns that strengthen trust, transparency, and engagement.
Analyze global regulatory frameworks and address ethical challenges in responsible AI adoption.
Design and present strategic PR and branding initiatives that integrate ESG and AI for measurable impact.
Explore how ESG principles and AI tools are reshaping communication and brand strategy.
Learn to craft impactful narratives and design campaigns supported by performance analytics.
Build strategies to safeguard brand trust and manage reputational risks effectively.
Harness influencer networks and AI to optimize media engagement and brand reach.
Understand evolving revenue models, platforms, and strategies for sustainable branding.
Address the challenges of ethics, governance, and trust in AI-driven communication and PR.
Project managers and communication professionals aiming to enhance their strategic skills.
Senior students, recent graduates, and aspiring PR consultants.
Marketing, branding, and media professionals seeking AI-driven insights.
Content creators, strategists, and media entrepreneurs exploring the ESG and AI landscape.
This program is offered in affiliation with the LAU Academy of Continuing Education (LAU ACE).
Upon successful completion, participants will be awarded a Certificate of Completion, recognizing their advanced expertise in ESG communication and AI-enhanced branding.
LAU ACE provided a comprehensive leadership training program for Banque Libano-Française, resulting in improved managerial skills and enhanced team performance. The customized approach ensured that the training aligned with the bank’s strategic goals.
Sanofi partnered with LAU ACE to deliver a specialized training program on regulatory compliance. The training was instrumental in ensuring that Sanofi’s staff were well-versed in the latest industry regulations, leading to increased efficiency and compliance.
LAU ACE developed a disaster management training program for the Canadian Red Cross, focusing on crisis response and recovery. The training equipped the staff with essential skills to manage emergencies effectively, resulting in improved response times and coordination during crises.
A: 30 hours
A: Hybrid (online + on-campus).
A: Twice per week
A: Yes. Participants who complete the workshop will receive a Certificate of Completion.
Enroll in our courses today and start your journey towards professional and personal growth.