The E-Commerce Mastery Course is an intensive 34-hour accelerator designed to transform aspiring entrepreneurs into data-driven digital business owners. This hands-on program bridges theory and real-world execution, covering the entire e-commerce ecosystem. From AI-powered product research and brand development to Shopify store creation and advanced paid advertising on Meta and TikTok.
Participants will not only learn how to build an online business but will launch a fully functional e-commerce venture by the end of the program through a live capstone project.
34 hours
On-Campus
TBD
3 sessions per week
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Global e-commerce sales are projected to exceed $6.3 trillion, making online retail one of the fastest-growing sectors worldwide.
Over 70% of consumers now prefer shopping online due to convenience and personalized digital experiences.
More than 80% of brands use social media advertising (Meta, TikTok) as their primary customer acquisition channel.
Select and implement the most suitable e-commerce business model for their goals.
Build a professional brand identity and high-converting Shopify store.
Track ROI metrics and optimize campaigns using analytics tools.
Launch a live e-commerce store through a capstone project.
Aspiring entrepreneurs who want to launch their first online store but need structured guidance and practical execution.
Marketing professionals looking to master paid advertising, social commerce, and AI-driven marketing strategies.
Content creators and freelancers who want to monetize products and scale their personal brands through online sales.
Small business owners aiming to digitize their operations and expand sales through e-commerce platforms.
Understanding the digital commerce ecosystem and selecting the most suitable business model based on financial and operational goals.
Using AI tools and social media trend analysis to identify winning products and validate demand before launch.
Crafting a compelling brand story and visual identity using AI-assisted design platforms.
Building a high-converting Shopify store focused on user trust, persuasive storytelling, and optimized product pages.
Launching and scaling ad campaigns on Meta and TikTok while tracking performance and ROI metrics.
Managing logistics, supplier coordination, order fulfillment, and retention workflows.
Using performance data to optimize conversions, increase average order value, and automate growth processes.
Producing high-quality visual content and viral-style ads using mobile shooting and editing techniques.
Deploying a live e-commerce business to demonstrate full mastery of the digital sales funnel.
The program is offered by LAU Academy of Continuing Education (LAU ACE).
A Certificate of Completion will be granted to participants who successfully complete the capstone project and required assessments.
LAU ACE provided a comprehensive leadership training program for Banque Libano-Française, resulting in improved managerial skills and enhanced team performance. The customized approach ensured that the training aligned with the bank’s strategic goals.
Sanofi partnered with LAU ACE to deliver a specialized training program on regulatory compliance. The training was instrumental in ensuring that Sanofi’s staff were well-versed in the latest industry regulations, leading to increased efficiency and compliance.
LAU ACE developed a disaster management training program for the Canadian Red Cross, focusing on crisis response and recovery. The training equipped the staff with essential skills to manage emergencies effectively, resulting in improved response times and coordination during crises.
A: The course consists of 34 training hours delivered over multiple sessions per week.
A: No, there are no prerequisites. The course is suitable for beginners and aspiring entrepreneurs.
A: Yes. The program includes a live capstone project where participants deploy an operational e-commerce store.
A: Yes, participants receive certification based on attendance, assessment, and cumulative hours completed.