Teaches how to translate brand identity into engaging digital content, supported by KPIs and performance tracking.
The Certificate in Graphic Design, Brand Identity & Visual Communication is a hands-on program designed to equip participants with the essential skills needed to create impactful visual identities in today’s digital landscape.
This comprehensive course explores the intersection of graphic design, branding, visual communication, and AI-powered workflows. Participants will learn to develop strong brand identities, design high-quality visual assets, and create engaging digital content using industry-standard tools such as Adobe Illustrator and Photoshop. The program also integrates AI-assisted design tools to enhance creativity and efficiency, while introducing strategic approaches to social media communication and performance measurement.
By the end of the program, participants will be able to design and communicate a complete brand identity system across digital platforms using both traditional and AI-enhanced tools
100 hours
On-Campus
850 USD
2 sessions/week
Aline Geagea
75% of consumers judge a brand’s credibility based on its visual identity and design quality.
Over 90% of online content is visual, making strong design skills essential in digital communication.
Companies with consistent branding across platforms can increase revenue by up to 23%.
Develop proficiency in Adobe Illustrator and Photoshop for professional design work.
Design complete visual identity systems including logos, typography, and color palettes.
Integrate AI-powered tools into design workflows to enhance efficiency.
Digital marketers aiming to enhance their visual content and improve engagement across platforms.
Entrepreneurs and business owners who want to create and manage their own brand identity with confidence.
Students and career switchers interested in entering the fields of design, branding, and digital communication.
Introduces core design principles including layout, typography, and color theory, forming the foundation for effective visual communication.
Covers brand strategy, brand essence, and identity development, enabling participants to create cohesive and impactful brand systems.
Focuses on vector design, logo creation, typography, and essential tools used to build professional brand assets.
Explores image editing, retouching, composition, and advanced design techniques for creating high-quality visuals.
Introduces AI-powered tools within design platforms to enhance creativity, automate processes, and improve efficiency.
Teaches how to translate brand identity into engaging digital content, supported by KPIs and performance tracking.
This course is affiliated with LAU ACE, and upon successful completion, you will receive an Associate Diploma from LAU ACE.
LAU ACE provided a comprehensive leadership training program for Banque Libano-Française, resulting in improved managerial skills and enhanced team performance. The customized approach ensured that the training aligned with the bank’s strategic goals.
Sanofi partnered with LAU ACE to deliver a specialized training program on regulatory compliance. The training was instrumental in ensuring that Sanofi’s staff were well-versed in the latest industry regulations, leading to increased efficiency and compliance.
LAU ACE developed a disaster management training program for the Canadian Red Cross, focusing on crisis response and recovery. The training equipped the staff with essential skills to manage emergencies effectively, resulting in improved response times and coordination during crises.
A: The course consists of 60 hours delivered over 30 sessions.
A: All sessions are held on campus at the Lebanese American University (LAU).
A: Participants will work with Adobe Illustrator, Adobe Photoshop, and AI-powered design tools.