The AI Marketing Professional Certificate is the first live, university-backed AI marketing program in the MENA region. Designed for marketing professionals, this intensive 6-week course equips you with hands-on mastery of 12+ industry AI tools and frameworks to produce content faster, automate workflows, build digital tools, and compete in an AI-driven market.
Every session is grounded in real marketing use cases. You’ll leave with a fully personalized AI marketing stack, hands-on experience across cutting-edge platforms, and a credential from LAU Academy of Continuing Education.
Course Highlights
Duration
6 Weeks
Location
Online
Tuition
1,200 USD
Schedule
24 Live Hours (Monday & Wednesday, 6:00 – 8:00 PM) + Recorded Access
Build a clear mental model of how AI works. Master Claude, ChatGPT, and Gemini. Learn the 3 Levers framework (Context, Instruction, Constraints) and advanced techniques like chain prompting, role assignment, and few-shot examples. Create your personal AI marketing prompt library from day one.
Week 2: AI Content Creation – Images
Produce hyper-realistic, on-brand imagery using Higgsfield’s multi-model approach. Master Soul 2.0 for character consistency, Nano Banana for ultra-fast 4K generation, and Cinema Studio for advanced lighting and depth. Create a full campaign’s worth of brand visuals from a single brief.
Week 3: AI Content Creation – Video & Audio
Generate complete AI video ads with voiceover. Work with Kling 3.0 for cinematic realism, Veo 3.1 for photorealistic 4K, and Seedance for audio-synced storytelling. Use ElevenLabs for voice cloning and multilingual synthesis. Master CapCut’s AI features for rapid editing and platform-specific export.
Week 4: Automation & AI Agents
Build marketing workflows without code. Design automation pipelines with Make.com (visual, beginner-friendly) and n8n (powerful, flexible). Create AI agents powered by Claude that handle lead scoring, email drafting, CRM updates, and personalized responses automatically.
Week 5: No-Code Website & App Building
Turn a business idea into a working product using vibe coding with Lovable. Build lead capture landing pages, marketing ROI calculators, and client-facing tools. Connect authentication, databases, and payment processing. Deploy instantly with custom domains.
Week 6: AI in Ads + Your AI Operating System
Learn how Meta’s Advantage+ automates targeting, placements, creative, and bidding. Discover how to optimize your brand visibility on AI chatbots (Claude, ChatGPT, Perplexity) through GEO—Generative Engine Optimization. Build your connected AI Operating System: Notion for knowledge management, Gamma for instant presentations, Loom for async video, Zapier for lightweight automation, and ManyChat for multi-channel chatbots.
What You'll Build
A fully personalized AI marketing workflow stack tailored to your role and industry
AI-generated brand imagery with consistent character identity using Higgsfield
Complete AI video ads with voiceover using Higgsfield, ElevenLabs, and CapCut
Marketing automation workflows connecting Meta ads, CRM, email, and notifications
A no-code web tool or landing page built and deployed with Lovable
A reusable Claude prompt library customized for your marketing needs
A GEO strategy to increase your brand’s visibility when customers ask AI chatbots for recommendations
Who Should Take
This Course
Marketing professionals looking to master AI tools and stay ahead in an AI-driven market.
Agency leaders and team managers who want to scale creative output and automate repetitive tasks across their teams.
Entrepreneurs and business owners aiming to grow without hiring—using AI to produce content, automate workflows, and build digital tools independently.
Digital marketers and campaign specialists who want to deepen expertise beyond traditional channels into AI-powered content creation, automation, and optimization.
Admission Requirements
1+ year of professional marketing or business experience
Active involvement in social media, digital advertising, or content creation
No technical or coding background required—all tools are visual and beginner-friendly
This program is in partnership withTalentdu, the MENA region’s leading AI and digital marketing education platform.
Upon successful completion, participants will receive a Certificate of Completion from LAU Academy of Continuing Education, officially recognizing your mastery of AI marketing tools and frameworks.
Ready to Master AI Marketing?
Join the first cohort of the AI Marketing Professional Certificate. Spaces are limited to ensure personalized instruction and peer support.