The Sports Management Diploma is designed to provide participants with a comprehensive understanding of the global sports industry and the core principles of sports management. This multidisciplinary program explores key areas including sports governance, leadership, marketing and sponsorship, finance, athlete management, sports law, event and facility management, analytics, innovation, and sports psychology.
Through case studies, practical applications, strategic frameworks, and applied workshops, participants will develop the skills required to manage sports organizations, athletes, events, and facilities effectively. The program combines international best practices with insights from the Lebanese sports ecosystem, enabling participants to connect global industry trends with regional realities.
130 hours
On-Campus
Two sessions per week, 3 hours per session
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The global sports industry generates hundreds of billions of dollars annually across media, events, sponsorships, and merchandising.
The sports industry continues to expand globally, increasing demand for professionals skilled in sports leadership, event management, and athlete representation.
Fan engagement and digital media have become central drivers of revenue generation and brand growth in sports organizations.
By completing the Sports Event Management course, participants will:
Gain a comprehensive understanding of the structure and governance of the global sports industry.
Apply management tools such as SWOT, PESTEL, KPI dashboards, stakeholder mapping, and RACI matrices.
Understand financial management, revenue models, and economic structures in sports organizations.
Plan and manage sports events, facilities, logistics, and crisis management operations.
Sports administrators and federation staff seeking to strengthen their management and leadership capabilities within sports organizations.
Coaches and sports professionals aiming to expand their expertise in leadership, team management, and athlete welfare.
Marketing and communications professionals working in sports organizations who want to enhance fan engagement and sponsorship strategies.
University students and graduates aiming to pursue careers in sports management and the global sports ecosystem.
Understanding the global sports ecosystem, governance structures, ethics, leadership styles, and organizational culture in sports organizations.
Application of strategic planning tools including SWOT, PESTEL, KPI dashboards, and RACI matrices in sports management.
Exploration of fan engagement, digital marketing, sponsorship activation, broadcasting, and media rights.
Understanding financial management, budgeting, sustainability, and revenue generation in sports organizations.
Examination of contracts, legal frameworks, athlete negotiations, compliance, safeguarding, and risk management strategies.
Development of athlete career planning, representation, talent identification, mental health support, and transition strategies.
Planning and managing sports events, logistics, venue operations, crowd management, and crisis response.
Application of analytics, technology, performance tracking, and innovation models within sports organizations.
Exploration of team motivation, resilience, leadership psychology, mental skills training, and performance under pressure.
Development and presentation of an integrated sports management project applying strategy, finance, risk analysis, and implementation planning
LAU ACE provided a comprehensive leadership training program for Banque Libano-Française, resulting in improved managerial skills and enhanced team performance. The customized approach ensured that the training aligned with the bank’s strategic goals.
Sanofi partnered with LAU ACE to deliver a specialized training program on regulatory compliance. The training was instrumental in ensuring that Sanofi’s staff were well-versed in the latest industry regulations, leading to increased efficiency and compliance.
LAU ACE developed a disaster management training program for the Canadian Red Cross, focusing on crisis response and recovery. The training equipped the staff with essential skills to manage emergencies effectively, resulting in improved response times and coordination during crises.
A: The course consists of 130 hours delivered over 65 sessions.
A: The course is delivered on-campus through interactive lectures, workshops, and practical exercises.
A: Two sessions per week, 3 hours per session.