Sports Event Management

Dive into the exciting world of sports event management with our hands-on course! Whether you’re new to the field or a seasoned pro, this program covers everything you need to know. Learn how to generate ideas, plan, and market sports events effectively. Additionally, the course will teach you crowd management, handling event finances, maximizing TV and media coverage, and more. With a focus on practical skills and real-world application, this course prepares participants to manage successful sports events from start to finish.

Course Highlights

Duration

24 hours

 

Location

Hybrid LAU Jbeil


Tuition

300 USD

 

Schedule

Twice per week, 6 hours per week

Instructors

Industry Facts and Statistics

$ billion

The global sports industry is projected to reach over $600 billion by 2025, driving demand for skilled event managers.

0 % growth

There has been a 50% increase in sports events hosted annually over the last decade, highlighting the growing importance of effective event management.

0 % digital engagement

Sports events now see 70% of their audience engaging through digital platforms, emphasizing the need for strong marketing strategies.

Course Outcome

By completing the Sports Event Management course, participants will:

1

Learn to plan sports events effectively from start to finish, covering idea generation, logistics, and coordination.

2

Master crowd management strategies to ensure attendee safety and satisfaction.

3

Develop marketing skills to promote sports events across various platforms and engage target audiences.

4

Gain financial proficiency in budgeting and managing resources specifically tailored to sports event projects.

Who Should Take This Course

Aspiring event planners eager to specialize in sports event management.

Fans of sports who want to organize events.

Professionals looking to enhance their skills in planning sports events.

Job seekers aiming to enter the sports event management market.

Topics Covered

Introduction to SEM and Course Outline

Overview of sports event management and the course structure.

Planning, Site Assessment, and Selecting Suppliers

Techniques for effective planning, site evaluation, and supplier selection.

Sponsorship, Budgeting, and Finances

Managing sponsorship deals, budgeting, and financial planning for sports events.

Event Production Tools and Risk Management

Tools and strategies for successful event production and risk mitigation.

Working with an Event Team, TV, and Media Coverage

Collaborating with an event team and managing media relations.

Marketing, Promotion, and Logistics Management

Strategies for promoting events and managing logistical aspects.

Affiliation and Certification

This course is affiliated with LAU ACE, and upon successful completion, you will receive a Certificate of Completion from LAU ACE.

Testimonials

Banque Libano-Française

LAU ACE provided a comprehensive leadership training program for Banque Libano-Française, resulting in improved managerial skills and enhanced team performance. The customized approach ensured that the training aligned with the bank’s strategic goals.

Sanofi

Sanofi partnered with LAU ACE to deliver a specialized training program on regulatory compliance. The training was instrumental in ensuring that Sanofi’s staff were well-versed in the latest industry regulations, leading to increased efficiency and compliance.

Canadian Red Cross

LAU ACE developed a disaster management training program for the Canadian Red Cross, focusing on crisis response and recovery. The training equipped the staff with essential skills to manage emergencies effectively, resulting in improved response times and coordination during crises.

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The Diploma in Furniture Fixtures & Equipment (FF&E) introduces participants to a specialized field within interior design that focuses on the design and arrangement of movable or loose furniture, fixtures, and accessorized equipment. 

Course FAQs

A: The course spans 24 hours, conducted over multiple weeks.

A: The course is offered in a hybrid format, with sessions held at the LAU Jbeil Campus.

A: Classes are held twice a week on Tuesdays and Thursdays from 4:00 PM to 7:00 PM.

A: Yes, participants will receive a Certificate of Completion from LAU ACE upon successfully completing the course.

Ready to Advance Your Career?

Enroll in our courses today and start your journey towards professional and personal growth.