Pharmaceutical Sales

The Pharmaceutical Sales course is designed to equip participants with the essential skills needed to excel in selling medications and medical devices. This comprehensive program covers key areas such as sales techniques, managing sales territories, and understanding industry regulations. Participants will learn how to effectively communicate with healthcare professionals, build lasting relationships, and stay informed about market trends. The course blends theoretical knowledge with practical exercises, preparing participants to become effective and ethical sales representatives in the pharmaceutical industry.

Course Highlights

Duration

44 hours (24 teaching hours + 20 practicum hours)

Location

 Hybrid – LAU Beirut Campus

Tuition

495 USD 

Schedule

Twice per week, Tuesday and Thursday, 6:00 PM to 9:00 PM

Instructors

Industry Facts and Statistics

$ 0 trillion

The global pharmaceutical sales market is projected to surpass $1 trillion by 2025, indicating a growing demand for skilled sales professionals.

0 % growth

The pharmaceutical sales sector has seen a 30% growth in digital sales channels, driven by technological advancements and changing consumer behaviors.

0 % satisfaction rate

 Over 85% of healthcare professionals prefer working with sales representatives who have in-depth industry knowledge and can provide valuable insights.

Course Outcome

By completing the Pharmaceutical Sales course, participants will:

1

Grasp the unique challenges and opportunities in pharmaceutical sales.

2

Analyze market trends, customer behaviors, and competitor dynamics within the pharmaceutical sector.

3

Develop and implement effective sales strategies tailored to pharmaceutical products and services.

4

Explore regulatory requirements and ethical considerations relevant to pharmaceutical sales.

Who Should Take This Course

Graduates and professionals seeking to advance their careers in pharmaceutical sales.

Medical sales representatives and other pharma professionals with sales aspirations.

Product specialists aiming to deepen their sales expertise.

Team Leaders and Key Account Managers involved in pharmaceutical sales.

Topics Covered

Introduction to the Pharma Industry & the Healthcare System

Understanding the pharmaceutical market trends and dynamics.

Customer’s Profile/Personas – Adoption Ladder

Techniques for identifying and understanding different customer profiles and their decision-making processes.

Patient-Focused Selling Approach – Short Call

Strategies for effectively engaging with customers in a patient-centric manner during sales interactions.

Handling Objections – Customer Engagement Model

Practical methods for overcoming objections and maintaining customer engagement.

Key Account Management

Managing relationships with key accounts to maximize sales and customer satisfaction.

Developing Effective Sales Strategies

Crafting and implementing strategies to boost pharmaceutical sales performance.

Affiliation and Certification

Participants will receive a Certificate of Completion from LAU ACE, recognizing their achievement in pharmaceutical marketing.

Testimonials

Banque Libano-Française

LAU ACE provided a comprehensive leadership training program for Banque Libano-Française, resulting in improved managerial skills and enhanced team performance. The customized approach ensured that the training aligned with the bank’s strategic goals.

Sanofi

Sanofi partnered with LAU ACE to deliver a specialized training program on regulatory compliance. The training was instrumental in ensuring that Sanofi’s staff were well-versed in the latest industry regulations, leading to increased efficiency and compliance.

Canadian Red Cross

LAU ACE developed a disaster management training program for the Canadian Red Cross, focusing on crisis response and recovery. The training equipped the staff with essential skills to manage emergencies effectively, resulting in improved response times and coordination during crises.

Ready to Take the Next Step?

Contact us today to learn more or enroll in this course!

Course FAQs

A: The course spans 44 hours, including 24 hours of teaching and 20 hours of practicum.

A: The course is offered in a hybrid format, with sessions conducted at the LAU Beirut Campus.

A: Classes are held twice a week on Tuesdays and Thursdays from 6:00 PM to 9:00 PM.

The course costs $395 USD.

A: This course is designed for graduates and professionals, including those with some experience in pharmaceutical sales, as well as those looking to advance their careers in the field.

Ready to Advance Your Career?

Enroll in our courses today and start your journey towards professional and personal growth.