Professional Social Media Certificate

Overview

This extensive course revolves around Meta’s digital world of Facebook and Instagram by connecting to audiences in a cost-effective way as well as creating engaging and effective content.

Content

The workshop entails the following:

(1) Social Media Marketing

(2) Content Creation Visuals

(3) Content Creation Reels

Objectives

By the end of this workshop, participants will be able to:

• Create their own Business Account, Meta Ad Account, and Ads Manager
• Develop an effective social media marketing strategy
• Look in depth at Meta Business Settings
• Learn all objectives and types of Audiences
• Connect with new audiences and lower your ad costs via Facebook Ads
• Master their sales funnel
• Learn about Advantage+ vs Manual Placements, Split-Testing Ads, Advantage Campaign Budget+, Ad Relevance Diagnostics, and Analytics
• Run and evaluate Facebook/Instagram ads
• Create content based on practical real-life examples
• Create content from photos to video tactics