Luxury Brand Management Diploma

Overview

The Luxury Brand Management Diploma provides participants with the essential luxury brand management knowledge and skills. Participants are introduced to the latest theories in the luxury world through an in-depth analysis of established, contemporary fashion companies and brands.

Content

The Diploma covers various concepts, such as identification and maximization of opportunities, luxury brand analysis, traditional and digital marketing strategies, luxury buying, luxury merchandising, and luxury communication.

Objectives

• Identify the fundamental concepts and techniques of luxury brand management and marketing
• Employ effective management and marketing techniques
• Apply necessary management and decisionmaking skills to succeed in the world of international luxury brand management
• Evaluate opportunities in the luxury marketplace
• Communicate the value of luxury brands
• Outline the luxury fashion buying and merchandising processes
• Operate as a professional in the world of luxury