Events and Conferences Management Certificate

Overview

The Events and Conferences Management Certificate is designed to help participants apply the art of event planning. In this program, event planning includes milestone parties, retreats, and product launches, among others.

Content

The program addresses various topics, such as site assessment and selection, sponsorship, budgeting and financing, event production, risk management, publicity and promotion, conferences and meetings management, event closure and evaluation, and collaboration between various team members.

Objectives

• Describe a planning process that incorporates timetables, budgeting, project management, risk management, and communication and evaluation tools
• Choose event elements, such as food and beverage, design, entertainment, and site selection, among others
• Employ cost-effective event elements
• Communicate an event
• Identify the event planner’s role on site and the mindset necessary to oversee successful event coordination
• Evaluate an event